product research marketing

Some organisations go into product development before researching the market needs of the target customer group; some introduce new substitute products to existing ones in the market without researching the market to identify the market size of such products, the strengths and weaknesses of the existing products so as to know the Unique Selling Proposition (USP) their new product will bring to the market. These have been the bane of new product launches. Other frustrating aspects are how to have a good blend of the marketing mix as well as projecting the gestation period to achieve breakeven of cost versus revenue before anticipating profits. Most business organisations and their employees have therefore suffered great heartaches because of products that looked promising to them but eventually turned out to be a bad apple.
Under our Product Research and Marketing consulting services, we offer the following:

• Market Research and Analysis
• Product Development Planning and Implementation
• Marketing Plans Development and Implementation
• Sales and Marketing Process Design & Implementation
• Sales & Marketing Staff Recruitment and Training
• Target Setting & Performance Management System Design & Implementation